The Yamaha Philosophy expresses the philosophical framework of the Yamaha Group and consists of five elements: the Corporate Slogan, Corporate Philosophy, Customer Experience, Yamaha Way (mindset and manners), and Yamaha Quality (criteria for quality).
　　Three of these, the Corporate slogan, Corporate Philosophy and Customer Experience, describe the Yamaha Group’s reasons for existence, and represent the fundamental principles that form the foundation of the Yamaha Group. In order for Yamaha to achieve this ideal, the Yamaha Way and Yamaha Quality must be adopted and practiced by all employees, and drawn from for daily inspiration and guidance.
　　We utilize the Yamaha Philosophy as a foundation to draw from, and try to think from the customer"s viewpoint as we build on unique expertise and sensibilities, as well as the reputation for unparalleled reliability gained during our long history. Our goal in doing so is to consistently provide high quality products and services that exceed the expectations of our customers, and to create excitement and cultural inspiration together with people around the world.
　　雅馬哈（Yamaha、山葉）品牌于1887年在日本前橋創(chuàng)立。雅馬哈產(chǎn)品從鋼琴、電子琴、合成器等鍵盤樂器，銅管、木管等管樂器，小提琴、大提琴等弦樂器，以及所有的打擊樂器，直至最高級的專業(yè)音響設(shè)備都有涉及。